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You’ve decided on a virtual office background, set up project management software, and launched your professional website. What should you do next? The answer is to focus on business growth with these six tips.
1. Knowing Your Audience
Who is most likely to buy your products? Answering this question will help you concentrate your marketing efforts.
There are several tried-and-true techniques to learn about your target audience:
- Ask your customers via surveys and social media.
- Research studies about the demographics.
- Study how competitors appeal to their base.
2. Building an Online Community
Building a community is an excellent way to grow your base because it establishes trust and loyalty. Additionally, members can spread the word about your brand, a tactic that works wonders since it’s organic, and consumers tend to trust the opinions of people they know.
Fortunately, social media makes it easier than ever to create a robust community. To promote growth, use several marketing techniques and interact with members daily:
- Offer valuable posts (educational, entertaining, etc.).
- Link to your website and blog.
- Ask questions and post polls.
- Invite the community to share photos and videos featuring your products.
3. Utilize Different Media in Your Content
While most websites are primarily text-based, adding different media provides several benefits:
- Boosts search engine results page rankings
- Offers visitors more ways to interact with your content
- Makes your webpages more visually appealing
Videos are a great place to start since they’re highly sharable. You should also include stock images and graphics.
4. Optimize Your Website’s Functionality
Choosing appropriate virtual office backgrounds improves your clients’ video conference experience and promotes an image of professionalism. Similarly, an optimized website offers a convenient experience for visitors and presents your company as competent and customer-centered.
One approach to optimization is A/B testing. This strategy lets you directly compare two changes to see which boosts your metrics. Before you do this, remember to back up your site. Even minor alterations can “break” a site; if you don’t have a backup, it’ll take longer to get your online storefront up and running again.
5. Diversify Your Digital Marketing Strategy
Digital marketing works best when you have several strategies building on each other. As a result, you should consider using the following:
- Paid advertising
- Content marketing
- Social media marketing
- Search engine optimization
- Email marketing
You should also consider voice search optimization. Many consumers use their mobile devices for product research; VSO boosts your rankings for internet searches through automatic speech recognition systems such as Apple’s Siri, Amazon’s Alexa and Google’s Google Assistant.
6. Use Data Analysis To Direct Your Decisions
The best way to measure your success is with data. You can use free software, such as Google Analytics, to learn about the following:
- How many people visit your site
- How often visitors leave without taking significant action
- How many visitors abandon carts
Just like you use Teams customized backgrounds to align your video conference presentations with your brand, you can tailor your business’s online presence to your expansion goals. It’s essential to evaluate your website’s performance quarterly to determine if you need to make further changes. Doing so will help you continue to grow in the ever-fluctuating online environment.
